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Joseph Calata: Automating The System

by Alison Ward

Joseph Calata is the individual who is responsible for bringing technology and research to agriculture and the farming community. At the young age of thirty, the chairman and CEO of Calata Corporation, a family business in Bulacan, has built an empire for himself and his family. The once small family company rang in a revenue of P1.8 billion last 2009 and 2010.

Jos, as he is fondly called, the young businessman, took part in the family business back in 2001 where he introduced technology to the system. He was able to manage and computerize operations, as well as tighten their credit and collections. Doing this created a better type of networking with agriculture suppliers and farmers. After a few years, and after taking over the family business, he started reaping in the cash.

It is said that Joseph Calata, the city slicker, has no problem getting his polished leather shoes dirty just to check up on farmers in the fields. He seemingly effortlessly makes his sales in agrochemicals, fertilizers and other products which are used in farming. Beyond this feat, he aims to go bigger and go for nationwide sales. For the determined individual, this is something that seems highly possible.

Being able to turn a mom-and-pop business in to the largest distributor for agricultural products in the nation comes as no surprise for the young businessman. Turning the company operations automated was a very smart move. He knew that by utilizing the technology around him, he could gain more sales and better organize the company.

By developing a sales and marketing program that was better equipped for this fast-paced world, Joseph Calata was able to keep up with the times. Creating a technology-based system of operation put the business ahead. Through this, in creating a system which is more efficient, the company is now able to expand and employ more staff, growing the country's economic productivity. This type of move is what had made Calata Corp grow in terms of business.

Calata Corporation is now a business which proudly employs over 200 people. This opens up to a lot of people, giving individuals more opportunities for employment, and helping farmers across the nation. The young businessman now takes part in other ventures outside agriculture, yet he can still say that he plays a fair share of the game where he found his roots.

The agriculture products distribution company, Calata Corporation was once a mom-and-pop run business before the young business tycoon, Joseph Calata, took over. He started out as a clerk in 2001 when he began automating the system of operating within the company and from there it was history. This smart move made the small business in to the largest distributor of agriculture products in the nation today. The company is still vastly growing and reaping in the revenue, thanks to young Jos.

Published July 11th, 2011

Filed in Business

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